As a small business there are many ways in which you can benefit from the marketing services offered by your web host. One such way is with Google Places. Google places is better known as Google Maps, Google Business, and Google Local.
As a small business there are many ways in which you can benefit from the marketing services offered by your web host. One such way is with Google Places. Google places is better known as Google Maps, Google Business, and Google Local. No matter the name, it is referred to as virtual real estate for businesses that are listed in the top seven spots. Small businesses can submit their site to Google Places, a virtual directory, for free. This is particularly useful for small businesses which are new or on a tight budget. Small business owners cannot afford to overlook the importance of using Google Places. The purpose of the directory is to connect local smart phone and internet users to local businesses near their area. With a smart phone, users can take advantage of the Google apps to find locations near them at any time. This is not only beneficial for the customer but for the local businesses. In order to take advantage of this, businesses must place their complete listing on Google Places, and enjoy the benefits reaped from it in terms of increased customers and profit.
Thanks to digital sites like this directory, small businesses can market locally like never before. Success is no longer limited to resources or budget. Google reports nearly seventy percent of all online activity which relates to local content, only one reason why small businesses should utilize local marketing with Google Places. Nearly sixty six percent of local customers conduct local searches to find business. Local businesses are easily accessible online through a mobile application. Google Places is needed in today’s world because of the increase in online activities and social marketing. Any small business can benefit from the marketing aspects of Google Places.
The rise of the iPhone and Google Android smart phones, using Google Places has become one of the most popular means of marketing a small business. Out of all the daily online activity conducted via smart phones, nearly seventy five percent of it relates to local content on Google (comsore.com). Now, more than ever, small businesses should use the services provided with Google Places to increase their local customer base and draw attention to their company. Google Places is a viable tool for local marketing because it includes all of the same features that social customers need. There are demographics based upon geo-location, as well as reviews, recommendations, connected sharing, and mobile based marketing. Customers using social networks can even make recommendations to others on their network, which increases your small business. Whether you are a dry cleaners, dentist, or café, using Google Places means that people in your area and nearby can find your company instantly, review the pertinent information about the company, and then get directions to your doorstep.
As a free web marketing service, Google Places offers businesses an opportunity to describe their services and their products, including their hours of operation, their email address, phone number, address, and website. Small businesses can include photos and videos as well as customer views to enhance the Places page. When customers conduct localized search queries, Google Places pages appear at the top based upon category and location. They are generally accompanied by a red push pin which indicates the location of your business. From there users can click directly to the business website, read reviews, or read the Places page.