When you have your own business and want to make a good statement, it would take a lot of hard work.
When you have your own business and want to make a good statement, it would take a lot of hard work. There’s the building your identity part and choosing the best materials to do that. If you have enough money, you can go for expensive and elaborate materials, but what if you don’t have enough budgets to compete with the expensive materials of your competition? How would you possible achieve a good statement?
There’s actually several ways to do that these days. With the technology available, it is practically easy to come up with inexpensive but effective promotional materials. If you want a quick and easy way to do that, a good option is creating business stationery complete with your own letterhead. If designed well, you can surely create a good first impression with your stationery. People who receive your mail will immediately see what kind of your business you are. They will already come up with a good idea of what you can offer to them before even reading your message.
Understand that your stationery is your promotional tool. It will act as your representation and your identity. When it arrives on the mailbox of your recipients and they take it out of the box, how would you want them to see you? Would you like them to be impressed or motivated? However, you want to touch on the recipient’s feeling, an impressive stationery will help you do that.
It’s essential though that your logo is present in your material. It will affect the way people will think of your business. It will convey your personality and the character of your business. It would be best if you do a thorough research first before you design your logo. If you don’t know how to create your own logo, you can always hire professional help. Keep in mind that the design of your logo should be appropriate to your business and something that would be memorable and easily recognizable. A graphic designer would know what kind of design will fit your business.
Aside from a good and impressive logo, color also plays a big role in the effectiveness of your stationery. Although you can always make use of white or gray to appear businesslike, you don’t need to stick with these ordinary colors. You can always experiment with colors but don’t use bright colors such as electric blue or pink. Your designer will help you pick the best color to use in your custom stationery.
A durable and high quality paper stock is, of course, necessary. If you want to make a bold statement and professional image, you might want to invest in sturdy paper. If you don’t have a lot of budget, you can always go for economy paper but if you have enough budget you can opt for a sturdier paper. There are paper stocks that will allow you to put watermark to make your material look catchy and impressive. Consider also the finish of the paper. You can go for linen or smooth finish to add appeal to your material.
Don’t rush on creating your business stationery. If you want a good representation and let your material give a total picture of your business, plan your material well. Choose the elements to incorporate wisely and look for a reliable printing company that will give you the best print job you can ever have.