There are many mistakes which businesses can make that result in killing your site. These are often simple and avoidable mistakes which can cripple your chances of optimizing your site. When you use a web host package you are able to learn how to avoid making these mistakes and which marketing components you can use for better success.
There are many mistakes which businesses can make that result in killing your site. These are often simple and avoidable mistakes which can cripple your chances of optimizing your site. When you use a web host package you are able to learn how to avoid making these mistakes and which marketing components you can use for better success. Good web hosts are there to help you with all aspects of launching your company and should be willing to offer skilled professionals along each step of the process from the web site creation to the marketing.
The first mistake is coding. Coding can hurt your SEO if you choose to use difficult coding such as Javascript. Simpler code can offer the same results with less spider issues. The second mistake often made is the choice of keywords. When people decide upon the keyword phrases they should pick a select few which will then be integrated throughout their site. By focusing on a small group of important keywords you can increase your SEO. If you try to incorporate every keyword which relates to your niche then you will waste all of your time trying to incorporate each word in all of your web content and will lose out on many search engine results.
The third mistake people make is having long and confusing URL’s which cannot be navigated with ease. When you buy your domain name it should be unique and as easy to remember as possible. The more complicated the domain name the less often people will remember it. The best URL will have relevant keywords and only use dynamic characters or a few slashes. The pages and names should be in line with your specific content so that the spiders and visitors can appreciate it.
The next mistake made is thinking that title tags do not matter. You cannot get away with only using a single title tag throughout your website. You need to create a unique title tag for each page which will explain what the page is about. These title tags will show up in all search engine results and as such can better convince visitors to click on your website. Another mistake is not watching out for splash pages. It is important not to leave your home page bare. You need to keep it focused. If you do use a splash page you want to ensure that the content contained therein is relevant and has lots of navigation in it so that the search engines will go through your entire site.
The last mistake is thinking that all of the search engines are the same. Each search engine has a unique plan and your business might rank better with one search engine than another. The top search engines are Yahoo, MSN, and Google because they can attract local attention to your niche through vertical and visual search engines. The seventh mistake made which can kill your company’s SEO is just trading backlinks instead of getting good backlinks. It is important that you get links from related sites which are of good quality. If you trade backlinks with other webmasters you might not help your SEO rank as much as you think, especially if they are unrelated to your niche.