If you are having a hard time bringing in money to your business, the best thing you can do is take advantage of guerrilla marketing.
If you are having a hard time bringing in money to your business, the best thing you can do is take advantage of guerrilla marketing. This type of marketing makes use of creativity and imagination. Because it is unique, it if far more impressive than traditional marketing tools. It is able to achieve good recall so you can reach your customers on a more personal level.
The great thing with guerilla marketing is that it pops up when you least expect it. This creates the element of surprise which stirs the curiosity of your target customers. With this clever strategy, you create some fun and unpredictable challenge to your customers which will encourage them to take advantage of your offerings.
If you are a small business trying to reach as many customers as you can, guerilla marketing is the best strategy for you. The good thing with this strategy is that you do it even on a limited budget. However, you need to budget your money well so you can come up with creative and impressive guerrilla strategy. Here are some useful guerilla strategies you can consider:
1- Create unique and extraordinary materials. There are plenty of ways you can do to make your marketing materials eye-catching. Even your simple business cards can look astonishing. You can use die cut printing to give them a new look. You can also use vibrant colors and images to add to the unique appeal of your cards. You can do this in your other materials so they will look equally amazing.
2- Never be comfortable. Marketing requires consistent update. If you are comfortable with your marketing campaign today, then you are likely to stick to it never give your business something your customers can look forward for. But if you get uncomfortable, you will be challenged and get more serious in creating new and exciting marketing campaign for your business. This will give you a reason to be more creative and imaginative.
3- Provide free information. You can give away useful tips that you know people will be interested in. Create articles or write blogs so you can easily communicate the free info to your customers and prospects.
4- Be bold. Don’t be scared to create outrageous campaigns or materials. The bolder the design is the better it will be noticed. Take a look at what other businesses are doing and get inspirations and ideas from them.
5- Be appealing and engaging. You can create promotional items that will be kept and used by your customers. For instance, you can create paper bags that have an image of a person whose hands serves as the handle. You can them out your logo and contact details in the bag and use it to pack the products bought from your store. You can basically use any material and create any gimmick as long as it will give you a strong selling point. There are plenty of print shops out there that will help you create your unique material. Find on that offer die cut printing services if you want to create a uniquely shaped material. Keep in mind that the key to a successful guerrilla ad is to create useful and engaging materials.
It’s practically easy to use guerilla marketing in your business, but you have to make sure that you will be able to live up to the image you are promoting. Make sure not to go over the top. Keep in mind that your goal is to impress your customers and not to put them off.