Design Tips to Make your Catalog Work

By | October 7, 2011

The main goal of marketing is to understand what your customers’ needs are.

The main goal of marketing is to understand what your customers’ needs are. Out of these needs, you develop a marketing plan that will help you encourage your target customers to desire your offerings. The more customers you acquire, the greater your chance of getting sales and profits. Of course, it would be best if you target your customers well. This will help you reach only the people who are likely to purchase your products or services. By pitching your marketing efforts to the right market niche, you will be more productive and generate more profits.

If you want to target the right market niche, you need to make use of a targeted marketing material. A good material to invest in is the catalog. Catalog printing won’t take so much of your budget. It will let your present your business and your products in a remarkable way. But before your go ahead with printing your catalog, here are important design tips that you need to know:

* Narrow down your target market. The more defined your market niche is the more focused your catalog will be. This will help you address the needs of your customers better. It doesn’t help to be everything to everyone. It will only result in bloated materials that will weaken their effectiveness. Be sure to target a well-defined market so you can set your material effectively.

* Make your design competitive. It’s important that you tell your customers why they should look at your catalog. You have to define your competitive edge so they will pick your materials and read through it. If you don’t know how to do that, you can look at the catalogs of your competitions to get ideas. Pick out the unique attributes of their design and determine how you can make yours more unique.

Your competitive edge could be in the product, content, or perhaps in the way your products are packaged. Whatever it is, you have to highlight it in your material to help you stand out from the competition. Once you know what makes you unique, it should be easy for you to work on your material and make it as exceptional as possible.

* Include an irresistible offer. You have to include a compelling offer in your catalog templates to compel your prospects to take action right away. A well thought out offer will be so irresistible that will stimulate your customers and prospects to take advantage of your offering at once. When you are presenting a compelling offer, keep the following in mind:

– The offer has to be easy to understand.
– It should also be easy to redeem.
– It would be best if you put only one or two offers in your material. Don’t confuse your prospects with too many offers in such a limited space.
– Make sure the offer matches your target customers.

* Track the results. It would help you a lot if you can create a system to track your catalog. This will help you know if your material is working or if there are changes that need to be made in order to make your material more impressive.

The next time you create your marketing campaign don’t take the catalog for granted. Follow the tips mentioned above so you can be sure that your catalog will be highly targeted, which in turn will increase your chance of getting more sales and profits.