Getting Good and Free Publicity through Guerrilla Marketing

By | September 27, 2011

If your business is feeling the economic crunch and your budget is continuously declining, you need to think of the best way to pick up your business.

If your business is feeling the economic crunch and your budget is continuously declining, you need to think of the best way to pick up your business. In most cases, you need to hype up your marketing campaign in order to give your business a boost. But because you are on a dwindling budget, you can’t obviously come up with expensive and elaborate marketing campaigns. So, what’s the best option for you?

Ever think of guerrilla marketing? Perhaps you see this type of marketing everyday, only that you are not familiar with it. There’s the viral video, the unusual paintings on the street, the unusually shaped business cards printed through die cut printing, and the ads printed on vehicles. These are all forms of guerilla marketing. They are inexpensive to do. They would require only creativity and imagination. So, if your business is getting less and less catchy to your customers and prospects, it’s time to do something new. This is where guerrilla marketing can help you.

Guerilla marketing doesn’t really have to be something that is related to your business. Sometimes, it is completely unrelated to the type of business you have. As long as it creates positive marketing to you business, that would be acceptable.

Guerilla marketing is so common these days. If you haven’t done it before, it’s high time you do it today. Here are some tips to help you carry out a successful guerilla marketing campaign.

– Learn from others. Try to look at what other businesses are doing and learn from their mistakes. Don’t copy their every move. You just have to get some ideas and inspiration on the best way to carry out your own ad. You can read blogs to get ideas, but be careful with what you follow and believe in everything that you have read. Be sure to find details and information that are relevant to your business. There is a lot of free information out there. Be prudent on what you believe in.

– Create targeted ads. If you create messages and marketing materials that are designed to target specific people, it would be so much easier for you to get your target customers interested in your business. For instance, if you are a landscape artist, you can leave your cards in architectural or gardening books in the library or local bookstore. Or if you are a printer and you want to promote your die cut printing services, hand out uniquely shaped business cards.

– Go where your target market is looking. If you have established your business offline but is starting to get less and less customers, perhaps it’s time you go to the virtual market. It’s likely that most of your customers are now using the Internet. Why not create a web presence by creating your own website. If that is where your market is looking, then by all means go there.

– Do unexpected things. You don’t really have to do something massive or expensive. Just think of a gimmick that will catchy your customers off guard and get them to notice your business. Good examples are holding a mini fall fashion show or an amateur pet show.

Guerrilla marketing is a good way to get your business up and running. Once you have established its benefits for your business, you can then incorporate it in your professional marketing program. Embrace this marketing technique today and you are sure to get good and free publicity.