With a complete web hosting package, you can find tools to help you market your small business locally, including mobile marketing and tools such as Google Places. Google Places combines GPS and non-competitive links to help small businesses. There are new tools offered to small businesses thanks to improvements on Google Places.
With a complete web hosting package, you can find tools to help you market your small business locally, including mobile marketing and tools such as Google Places. Google Places combines GPS and non-competitive links to help small businesses. There are new tools offered to small businesses thanks to improvements on Google Places. Google places offers local maps which highlight the most popular places on the left hand side, which—if your business makes it to the top seven—is a very useful tool. It also puts local places listings above organic listings which help to increase your size and visibility. The listings with Google Places are more social than with organic listings because it leaps into the space for reviews and recommendations. It also ties directly to Google Maps and all of the related mobile applications for Google Maps which are used by potential customers.
When you optimize your listing on Google Places you should use your business listing and ensure that all of the business information is completely accurate. When you list your small business it is prudent to use the complete five categories for your business. It is suggested by Google which categories are best suited for your business, or you can select them on your own. Two of the categories should be used to name keyword-rich categories. When you put your business descriptions you should ensure that they are worth reading. Since you are limited to two hundred characters you want to use them wisely while also integrating the best keywords and building credibility. You are allowed to use up to ten images and one video. It is important that you take advantage of this to put a face to your business name.
No field should be left unused because the more detail you provide with Google Places, the better your listing and the conversations for potential customers. When you use Google Places, create specials which are specific for it. If you integrate incentives for potential customers in the form of discounts or coupons, make them specific to Google Places. By providing incentives for loyal customers, you can generate positive customer reviews.
Among the many tools offered to small businesses using Google Places, the generate citations tool is always underused. This step can help any small business to pass their competitors in terms of SEO. The citations work outside of Google and provide information about your business. These can be submitted to other local directories, exchanging the details of your business on other local websites.
In order to be successful with Google Places you must have a one hundred percent score on your listing. This means that you are one of the top seven local businesses displayed by Google. The difference between showing up within the top seven and not, is whether or not your company completely fills out the listing including the videos. Aside from the aforementioned marketing tactics, it is also prudent for your business to list itself in other local directories such as Yelp, Yahoo, Bing, and Foursquare.