How to Get the Best Marketing with Direct Mail Pieces

By | October 9, 2011

Launching an effective marketing campaign can be a bit challenging.

Launching an effective marketing campaign can be a bit challenging. This is especially true if you are a small business owner and you are on a tight budget. Good thing there are a lot of low cost marketing tools you can use today that will help you promote your business effectively. If you want to start a target marketing campaign, you can start with direct mail.

A lot of businesses still use direct mail today so they can communicate effectively with customers who are likely to purchase their products or services. While it is important that you have your own website to keep in touch with online-based customers, it is equally important to create a direct mail marketing program that will touch those customers who are not into electronic communication.

You have a lot of choices in which type of direct mail material to use in your business. It can be postcard, flyer, or catalog printing. Whichever material you use, you have to make sure that it is the right choice and it will promote your business effectively. Here are tips to make sure your direct mail pieces give you the best marketing you can ever have.

# 1. Mail consistently. To some business owners, direct mail can be a bit expensive. You have to create a good mailing list, get a good envelope, come up with a creative design, and print your material effectively. By the time you are done with the job, you will find yourself over budget. But there are ways to make your direct mail campaign inexpensive.

For starters, you can spread out your mail for a whole year. Instead sending thousands of your materials one time, you can mail out smaller amount each month or week. Identify the customers you are sure will get interested in your offerings and mail them out a postcard or letter. Do this for several weeks and you can be sure to get remembered by them for a long time. You can then gradually add recipients to your list.

# 2. Don’t try to sell with your materials. Your postcard or letter should not focus on making a sale. Instead, you should make your prospects interested enough in your offering so they will call you in order to learn more. Try to build trust with your prospects at first and the selling part would come easily.

# 3. Make your materials stand out. Make sure to create exceptional postcard or catalog templates. You have to come up with designs that look out of the box so people will notice your material first. You can do this by tweaking the shape and size of your material. You can also put eye-catching images and use vibrant colors that will make your material look different.

# 4. Track the result. If you can measure the success rate of your materials, it would be easy for you to decide which to reuse again and which to replace. This will save you money in having to do materials that don’t work. The money you save can be used in other materials that will provide you better result.

If you follow these tips well, you can be sure to carry out an effective direct mail campaign. Start with your own direct mail today and see the difference it will do to your business.