You must have noticed a number of times that whenever you make a call to a company or to any personal relative of yours, you are told to wait for some time or to hold the line as the receiver is either busy collecting data against your query else he is on another call. In such instances, waiting for long times become quite boring and frustrating and therefore to overcome such situation, the telecommunication companies have established an interesting and entertaining way out. Music on Hold, or on- hold messages are a few to name plans or schemes that are used to keep the caller busy and entertain every moment he is asked to wait over the phone call. An important thing to consider for commercial companies is to select the messages or the music to be played such, which not only keeps the caller busy and entertain but also provides him with some or the other kind of useful information about the company and its products and services. Moreover, these messages should be capable enough for enhancing the image of that particular company. They should have a positive impact over the callers so that there on-hold time goes faster. And hang-ups should also be reduced to a great extent. To get the best of such services, it is important to contact a communication industry that is best known for its services and has enough expertise in the field. It should be capable enough for providing your business with every kind of telephone on-hold messages and music that fits perfect for your company’s image. For this, what initially required is a specialized on-hold script that is designed to attain maximum effectiveness. Following it, a professional announcer, either of male or female but with perfect voice and speaking skills is required. Then background music plays a vital role and therefore it should be selected from one of the extensive royalty-free libraries. The messages that are recorded once should be updated accordingly because if there exist any kind of changes in the product then immediate updates should be announced. Moreover, with periodic updates of recording, the caller does not get bore and get something new to hear. Last but not the least, on-hold messaging equipment is very important as without this tool, the service of on-hold messages cannot be implied . So in a nut shell, on-hold messages refer to such an advertising tool that allows you to exploit on your “captive audience.” This way, whether your callers are told to be hang-on for one minute or five minutes, now they will be surely and exclusively entertained and informed by your professional recording. This way, not only the image on one’s business increase but inquiries and sales also take on a big heap. This practice of filling the silence that bores the telephone callers is mostly suitable for customer service centers, as there the customers are mostly asked to wait for long times, while the executives try to look out for data and information against their inquiries.