Reputation is a very important part of one’s life. No one wants to be in the bad books of anybody. Today, reputation management services are getting more and more difficult due to ease of access of any information one would want.
Reputation is a very important part of one’s life. No one wants to be in the bad books of anybody. Today, reputation management services are getting more and more difficult due to ease of access of any information one would want. A reputation management service tracks a person’s reputation through other people’s opinions, actions and reactions towards the person. More than reputation management, the focus is on online reputation management, also referred to as ORM. Online reputation management services ensure that the negative mentions of their clients are as few and far between as possible. At the same time, they concentrate on promoting positive and neutral content about the client through online and offline techniques.
These techniques are also referred to as search engine optimization (SEO). A large number of companies today offer online reputation management and SEO services for the client. These services create high quality back links for your website and submit the site to SEO friendly directories. Thus, they achieve a very high ranking via directory submission services.
Apart from sites, an online reputation management firm also submits articles on high rank article sites thereby creating a copious web presence for the client. These firms manually submit each article without any reciprocal links and make sure the content is completely relevant to your website. Most of the firms send the articles to the clients for approval before submitting them to article directories. The content is written in such way that it should not come across as bogus to the web master and helps the client achieve his goals. Page speed is another crucial aspect of SEO. If the website is high on speed, updated according to the latest scripts, and compatible with all the browsers, then there are chances of it ranking higher on search engines in comparison to other slow sites. Speed of the website is directly proportional to its popularity with online visitors. It is possible to change the speed of a website without changing its content, look and placement. All one has to do is cut down on http requests on the server, deliver efficient content, use cache control header, compress the style sheet, curtail JavaScript, reduce page size, cache AJAX files and configure etags. Increase in page speed leads to increase in the conversions and revenue.
One has to submit website details related to FTP/C panel or with HTML, CSS, images, JavaScript and htaccess details to the online reputation management firm. The firm shall then work on the speed of the page. One of the most well accepted ways to make a website search engine friendly is to get XHTML validation. XHTML validation ensures that a site is well indexed on the search engine. All the client has to do is to provide the firm with ftp details or a zip file and the firm shall do the rest. Thus, XHTML, article submission, page speed and back links are various ways of managing online reputation. A client has to choose one which suits him the best.