Professional Flyer Pointers: What not to do with flyers

By | September 25, 2011

Review and take note of all of these items. And make sure that you of course avoid doing all of these as you design and print your commercial flyers.

Welcome to this tutorial in designing flyers. In this article we will give you a few professional flyer pointers. More specifically we will tell you here what NOT to do with your layouts for commercial flyers. Lots of us know the best tricks in designing these custom flyers, but only a few really do take note of the things or habits that one should avoid. So before you go to the flyer printer, you might want to review these pointers so that you can be sure that you did nothing wrong in flyer printing,.

1. Do not get a public template design – While there are flyer templates aplenty out there, it is best NOT to get a template design that is easily available to the public. I know it might be easier and it might actually be free, but using a publicly available flyer template means that others will have flyers that marginally look like yours as well.

You do not want that to happen since you will not get real significant results from your prints if you do this. So it is best to avoid those templates even though your job will be easier when you use it. If you want results, you will have to do some real work in your designs.

2. Do not grab web images – Never use web images. Again, while it might be easier for you to just grab whatever image you see online, there are consequences when you do this. The most obvious would be the image quality in your flyers. Having web images in your flyers means that they will appear a bit blurred when printed. This is because the pixels will become a lot more obvious if you print low resolution images. Web images are typically set at low resolution that is why this happens.

Beyond this though there are of course copyright issues when you just grab pictures from the Internet without regard to its actual intellectual property rights. You will need to be careful and either get images that are public domain, or have specific creative commons licenses.

3. Do not use local clip-arts – Clip-arts are bad, boring and just a little bit too used by many people. It is a sign of being an amateur in flyer printing that is why it is just best not to use them. You should try to develop your own graphics if possible for a more original and good looking custom flyer. It is a lot easier now to do this with design software and you will benefit a lot from more originality in your graphics. So avoid those clip-arts when you can.

4. Do not use boring fonts – if you are still using boring fonts like Arial or Times New Roman for your flyers, STOP NOW. Those kinds of fonts are just a little bit too used, too common and too old for people to actually respond to them. It is good to explore fresh new options, especially the web 2.0 style fonts to make your flyers look a lot more fresher and sleeker. Believe me, more people will read your flyers because of this, so you should just avoid those old style fonts and use those new ones.

5. Do not use cheap paper- Finally, I know these are “just” flyers but you should try at least to NOT use the cheapest paper material that you can find. Your flyers are still marketing tools and you will need them to look very impressive for them to work well and bring in the people and the money. So try to spend just a bit more on paper. Use thicker ones that can last longer in the market.

Good! Now, review and take note of all of these items. Make sure that you of course avoid doing all of these as you design and print your commercial flyers.