Promote your Business Principles and Goals through Business Cards

By | October 4, 2011

Whether you are a large or small business, it is still important that you print your own business cards.

Whether you are a large or small business, it is still important that you print your own business cards. Despite the wide popularity of smartphones and social media, it is essential that you have your own cards to give out to people who would ask for your contact details. The visual appeal of your business should be impressive to effectively convey to people your business principles and purpose. If you are thinking of creating your cards today, here are important points to remember.

Its significance:

If done correctly, business card printing can be a powerful marketing medium. It will promote your business values and encourage people to patronize the products or services you offer. It will also help give people a good first impression of you and your business. Every outgoing communication you have for your business should have your business card to help introduce your business identity. Even when attending meetings or trade fairs, it would be best to have your cards with you just in case you meet potential customers.

Things to include:

The front of your card should contain your name, business name, job title, mailing address, physical address, phone number, email, and website. You can also include your social media accounts to encourage people to interact with you online. Your tagline and logo should also be included so people will easily recognize you. You can also include a brief description of your business to give people an idea of what you do. Images, graphics, or photos are also great addition to make your cards appealing. If you can put a photo of yourself, that would help put a face to a name.

At the back, you can include additional details such as a list of the products or services you offer, your store hours, list of emergency numbers, a map to your store, a calendar, coupons, rewards, and many others. These are valuable details that will help encourage people to hold on to your card.

Things to consider in the design:

It would be best if you can create a simple design that will communicate your message in a straightforward manner. If you want your cards to be kept easily, it would be best to stick with the standard business card size, which is about 3.5 inches by 2 inches. Although there are business card templates you can use, create a custom design to make your card stand out. Also, make sure that you use a sturdy and high quality card stock so your cards don’t crumple easily.

Printing methods:

You can always have your cards printed through your local print shop, but if you want to a convenient ordering process, it would be best to order them online. There are plenty of online printing companies out there. Do a thorough research so you can find the perfect online print shop perfect for your need. Compare prices and quality of print job so you are assured of the quality of the print job you will get. If you can read reviews and testimonials, that would help you a lot in deciding on the perfect printing company.

Make sure that the printer understands your goal and what you want to achieve with your cards so they can help you create the perfect card that will help establish your business identity.