Selecting a Good Logo for Your Business

By | October 11, 2011

Creating a logo can be fun and easy you just need to keep in mind your customers and the nature of your business when you put it all together. In time you will have created a great trademark and a recognizable symbol for your company.

Getting the right logo for your business is a very vital part of your plan. The logo is a visual representation of everything your company stands for. The biggest mistake a company can make is to skimp on developing this key identity piece. The idea is that the logo will enhance potential customers and partners’ crucial first impression of your business. A good logo can not only build loyalty between your business and your customers but it will also establish a brand identity. You will also provide your customers with a professional look of an established enterprise.

If you look at the insurance company Allstate and their “good hands” logo. This logo immediately generates a warm feeling for this company and symbolizes care and trust. Just that simple logo can create a lot of trust and bring new customers in without even trying to hard. With just a little thought and creativity your logo can quickly and graphically express to others many positive attributes of your company as well.

There are basically three types of logos. There are the basic font based logos that consist of primarily a type treatment. The logos of such companies as IBM, Microsoft and Sony use this type treatment with a little twist that make them differ from others. There are the logos that literally illustrate what the company does. For example a house panting company with an illustration of a brush in it’s logo. Finally there are the abstract graphic symbols, such as the swoosh logo from the Nike company. Creating a logo like this is great gesture but is meaningless unless your company can back up with proof of that symbol. Building this sort of mental bridge with you customers will take time and money.

Before you start drawing out a logo you will want to figure out the message you will want this logo to convey. First try by writing a one sentence image and mission statement to help focus your efforts. You will want to stay true to this statement while you try to create this logo. Here are a few tips if you are having trouble creating a logo.
Look at the logos of other businesses in your industry. Check to see what type of logo they are using such as flashy graphics, conservatives images or solid graphic types.

Focus on your message. First decide what you want to communicate about your company. Do you want this to be serious or lighthearted? What makes this logo unique to your competitors? These elements should play and important part of your overall design.

Make it clean and functional. Your logo should be functional and work as well on a business card as well as on the side of the truck. A great logo should be scalable, easy to produce, memorable and distinctive. Be sure to have a logo that can be produced in black and white so that it can be faxed or copied and still be as effective.

Avoid trendy looks. If you are redesigning your old logo you will want to be very careful not to confuse your existing customers. You will want to be sure you gradually change you logo to show you are changing with the times but that your commitment has not changed.