Why should you choose to send an Internet fax when conventional faxing can do the job anyway? We have to evaluate the ways where you can use your fax machine, and find out how it compares to Web fax. Fax advertising through traditional faxing is an outdated technique of sending newsletters, brochures, pamphlets and other printed ad materials. The benefit of this is that you are able to send hardcopies that readers could save, and you do not need additional individuals to give out your materials to the large market.
Why should you opt to send an Internet fax when traditional faxing does the work anyway? We need to look at the ways in which you can use your fax machine, and find out how it compares to Web fax.
Fax Marketing
Fax marketing through traditional faxing is an old strategy of sending newsletters, brochures, pamphlets as well as other printed ad supplies. The benefit of this is that you’re able to send hardcopies that people could keep, and you do not need extra people to give away your supplies to the huge market. However, some companies have taken this technique too much, sending out “fax spams” that block communication lines. Laws such as The Telephone Consumer Protection Act and also the Junk Fax Protection Act were made to restrict fax broadcasting because of this.
When you send an Internet fax, fax advertising becomes more easier. You can send multiple faxes simultaneously to people you have an Established Business Relationship (EBR) with or those that agreed to obtain faxes from you. Because the way of sending faxes is comparable to the method of sending e-mail, this time around, faxing turns out to be more effective. You do not need to put in any paper, monitor your fax machine or handle fax machine problems. Internet fax also makes it unnecessary for you to get access to a physical fax machine; you can send your Web fax through any Internet-connected unit that has access to the service. Materials can also be sent in different formats like PDF or TIFF.
Keep these suggestions in mind to ensure that you don’t get branded as an irritating fax spammer:
– Verify your mailing list. Make certain that you don’t send faxes to subscribers who don’t want to obtain faxes from you. Also, offer adequate information in your faxes about how they can opt out of future faxes.
– Ask clients to subscribe to your fax messages through your company website or through phone. This may help guarantee that you share your advertising materials to people who wish to receive them.
– Make your articles attractive and relevant
– Select the perfect time to send an Internet fax. Don’t send them out during holidays, and steer clear of the chance of other news one-upping your message. Take advantage of current events that might be related to the content of your materials.
Sending legal documents
Faxes are considered official documents. When you send an Internet fax, you still have to maintain this document feature, plus a couple of other advantages. One is that you do not run the risk of leaving confidential documents sitting on your fax machine. Some Web fax service providers also give you the option to select from amongst different personalized cover letter templates, making faxes appear more professional. In the battle of the faxes, it is obvious that you should just select to send an Internet fax.